Believe in Kindness was one of ten artist commissions from Medway Council as part of their Rainbow Effect project during the COVID-10 pandemic.
Believe in Kindness was a series of sign-based artworks that thanked the community for taking care of each other. Comprised of two installations, the artworks reminded people that despite being physically apart, we could still feel connected.
Positive messages illuminating three business windows at Rainham Shopping Centre in the form of bespoke LED-neon signs, shining gentle reminders of kindness and love. They aimed to warm hearts and make people smile.
“The sign has really lifted the spirit of the place, we notice people looking at it when they walk by and smiling”
TickTocks Cafe
Our customers love the sign and have commented on how nice it is, for us it was so lovely to leave it on overnight so that we could spread some love even when we were closed!”
Nutmegs Patisserie
“Thank-you so much for choosing us to have one of the signs, we love it and have loved sharing the message of kindness”
Xpressions Hair & Beauty Salon
In addition, playful road sign inspired artworks that show gratitude to visitors for following safety guidelines and being friendly to each other were installed on lamp posts at both Rainham Shopping Centre and Parkwood Green.
In these artworks, recognisable characters from road signs were modified to represent the community doing their part to keep safe.
Although the signs subtly reminded people to continue to physically distance, they also celebrated everyone who continued to do their best to be kind and considerate.
Believe in Kindness was exhibited at Rainham Shopping Centre and Parkwood Green between 21 March – 19 June 2021.
The project was funded by Medway Council, HM Government and EU European Structural and Investment Fund.
Becky Vincer 