‘be kind’ Campaign | People United

Role
Project Coordinator & Artist

Brief
I planned and delivered the ‘be kind’ campaign which celebrated World Kindness Day, raised the profile of People United nationally and digitally while creating high quality artwork.

About
I collaborated with a range of creatives including photographers, colleagues, illustrators and designers to make inspiring artwork which engaged and activated communities to get involved.

The project had four core elements:

  • Ten ‘be kind’ neon signs made by bag & bones in my handwriting, given away to community groups and organisations pledging to use their sign to create positive change in their communities.
  • Three colouring-in templates created by illustrator and children’s author Kate Willis Crowley.
  • Five posters featuring the ‘be kind’ neon sign in provocative locations by Jason Pay Studio. 
  • A successful social media campaign encouraging people to take part by displaying a ‘be kind’ posters in and signs in their communities on the 13 November 2017, sharing images online and pledging to be kind. This campaign engaged individuals, communities, businesses and spread from the UK to Tennessee.

Links

Project Page: www.peopleunited.org.uk/project/be-kind-campaign/

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